Google Ad Grants: All You Need to Know

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What Is the Google Ad Grant?

Making a difference in the world often requires spreading the word about your cause. But for many nonprofits, traditional advertising budgets can feel out of reach. Thankfully, Google offers a powerful tool called Google Ad Grants, which provides eligible nonprofits with free advertising credits to use on Google Search.

This article will guide you through everything you need to know about Google Ad Grants, from eligibility requirements to the application process and managing your campaigns.

Google Ad Grants is a program that awards qualified nonprofits with up to $10,000 in monthly advertising credit to promote their work on Google Search. These ads appear alongside paid search results, allowing your nonprofit to reach a wider audience searching for causes like yours.

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Google Ad Grants - what you need to know

Benefits of Using Google Ad Grants:

  • Increased Visibility: Reach potential donors, volunteers, and beneficiaries who are actively searching for relevant causes.
  • Targeted Marketing: Focus your ads on specific keywords related to your mission, ensuring your message reaches the right people.
  • Measurable Results: Track the performance of your ads and see how they contribute to achieving your goals.
  • Cost-Effective Advertising: Maximize your impact with free advertising credits, allowing you to dedicate more resources to your mission.

Eligibility Requirements:

To be eligible for Google Ad Grants, your organization must meet the following criteria:

  • Be a registered non-profit organization with a valid 501(c)(3) tax-exempt status in the country you’re applying from.
  • Comply with Google’s Grants program policies, which include restrictions on advertising content and prohibited activities.
  • Maintain an active Google for Nonprofits account.

Getting Started with Google Ad Grants:


  1. Register for Google for Nonprofits: Navigate to and complete the registration process. Verify your organization’s status.
  2. Activate Google Ad Grants: Once your Google for Nonprofits account is verified, you’ll see an option to activate Google Ad Grants within the platform.
  3. Complete Google Ads Training: Google offers free online training resources to help you learn the basics of Google Ads and manage your campaigns effectively.
  4. Set Up Your Campaigns: Define your target audience, keyword strategy, and ad content. Google provides resources and tools to guide you through the setup process.
  5. Monitor and Optimize: Regularly track your campaign performance and make adjustments to optimize your results based on insights and best practices.

Additional Resources:

By leveraging Google Ad Grants, your nonprofit can harness the power of online advertising to reach a wider audience, raise awareness for your cause, and attract valuable support. Take advantage of this incredible opportunity and start making a bigger impact with Google by your side!