Elevating the Tulsa Irish Festival: A Marketing Success Story

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Table of Contents

A Comprehensive Marketing Success Story for the 2024 Tulsa Irish Festival

At Sooner Marketing, we’re passionate about collaborating with local events and businesses to drive growth and foster community connections. Our event marketing experience with the 2024 Tulsa Irish Festival was nothing short of remarkable, and we’re excited to take you behind the scenes of our journey.

Social Media Management

Our team managed the festival’s social media platforms with precision and creativity. From engaging posts to captivating visuals, we kept the audience informed and excited about the upcoming event.
Facebook Live
We harnessed the dynamic potential of live streaming through engaging Facebook Live sessions that provided viewers with an authentic and immersive glimpse into the heart of the festival. These real-time broadcasts showcased captivating performances, behind-the-scenes moments, and interactive experiences, fostering a sense of connection and excitement among virtual attendees.
Reels, Stories, and Posts
In addition to live content, we leveraged platforms like Instagram and TikTok to create visually captivating Reels, Stories, and Posts that highlighted memorable moments from the festival. From fast-paced Reels showcasing festival highlights to immersive Stories featuring behind-the-scenes preparations and artist spotlights, we curated content that resonated with audiences and invited them to experience the festival’s magic virtually.
Interactive Engagement
One of the key aspects of our live content strategy was to foster interactive engagement with viewers. During Facebook Lives, we encouraged viewers to ask questions, share their experiences, and participate in real-time polls and quizzes related to the festival. This interactive approach not only increased viewer engagement but also created a sense of community among online participants.
Real-Time Updates and Coverage
Our dedicated media team ensured real-time updates and coverage throughout the festival, keeping viewers informed about schedule changes, special events, and must-see attractions. This dynamic approach to media coverage allowed us to adapt quickly to evolving situations and deliver timely and relevant content to our audience.
Marketing Insights
Effective social media management is crucial for engaging with your audience and driving brand awareness. Some best practices include creating a content calendar to schedule posts in advance, responding promptly to comments and messages, and analyzing metrics to understand what content resonates with your audience. By consistently posting relevant and engaging content, you can build a loyal following and enhance brand credibility.
Instagram feed screenshot for Tulsa Irish Festival

Digital Advertising

Through strategic digital advertising initiatives, we elevated the Tulsa Irish Festival’s online presence and engagement to unprecedented levels. Leveraging captivating social media campaigns, targeted Google Ads, and strategically placed display ads, we ensured maximum visibility and engagement across digital platforms.
Social Media Advertising
Social media advertising provided an effective means to engage festival-goers and extend the event’s reach. Through targeted ad campaigns, we tailored content to resonate with specific audience segments, maximizing relevance and engagement. With captivating visuals, compelling copy, and strategic ad placements, we drove awareness, ticket sales, and community engagement.
Google Ads and Display Ads
Additionally, leveraging Google Ads and display ads enabled us to capture audience attention across the web. By strategically placing ads on relevant websites and search engine results pages, we ensured the festival remained top-of-mind for potential attendees. With precise targeting, dynamic ad formats, and data-driven optimization, we maximized the impact of our online advertising efforts, driving traffic, conversions, and overall event success.
Marketing Insights
Digital advertising advertising can be a powerful tool for reaching your target audience and driving conversions. When creating ads, it’s essential to define your goals, target specific demographics, and use compelling visuals and messaging. A/B testing different ad formats and analyzing performance metrics can help optimize your campaigns for maximum impact.
Facebook digital advertising screenshot for Tulsa Irish Festival

Traditional Marketing & Advertising

In our traditional marketing efforts, we strategically employed time-tested methods to promote the Tulsa Irish Festival. From eye-catching billboards strategically positioned throughout key areas of the city to captivating radio ads on popular local stations, we ensured the festival’s presence resonated far and wide.
Radio, TV, and Local Media Coverage
We orchestrated a comprehensive PR campaign that included radio ads, live remotes, and interviews with popular radio stations such as Mix96.5 and 104.5 The Edge. TV coverage on channels like KTUL, Channel 2, Channel 6, Fox23, and RSU TV amplified the festival’s reach. Our partnership with local media outlets, including Tulsa World, Tulsa Kids Magazine, and Tulsa People Magazine, further enhanced awareness. 
Strategically positioned billboards at prime locations across the city and captivating digital advertisements at Tulsa Airport served as powerful tools to amplify the festival’s visibility and reach. By targeting high-traffic areas and key demographic segments, we maximized exposure and generated buzz around the event, enticing more attendees to join in the festivities. Through eye-catching visuals and compelling messaging, we effectively captured the attention of passersby and travelers, driving greater awareness and participation in the festival activities.
Marketing Insights
Traditional advertising remains a potent tool for brand exposure and audience engagement. While digital channels dominate modern marketing strategies, traditional mediums like billboards, print ads, and radio spots offer unique advantages. They allow brands to reach diverse demographics, including those less engaged with digital platforms.

Event Photography and Video Production

Drawing inspiration from the vibrant colors, lively performances, and cultural richness of the festival, we developed a creative direction and shot style that captured the energy and excitement of the event.
Aerial Drone Photos, 360 Virtual Tours, Videos, and Event Photography

From breathtaking aerial photos to immersive 360-degree virtual tours, our team utilized cutting-edge technology to capture the festival from every angle. We also provided comprehensive event photography coverage, documenting memorable moments and highlighting the festival’s unique charm. Using DSLR cameras, drones, and other professional equipment, we ensured that every shot was captured with precision and clarity, bringing the festival experience to life in vivid detail.

Post-Production and Editing

After the festival, our skilled photographers and editors meticulously curated and enhanced the captured images to create a visually stunning collection. Through meticulous color correction, cropping, retouching, and artistic effects, we transformed raw footage into captivating visual narratives that captured the essence of the Tulsa Irish Fest and left a lasting impression on the audience.

Marketing Insights
Capturing the essence of an event through photography and videography is more than just documenting the moment; it’s about telling a story that resonates with the audience. 
Sooner Marketing drone photography for Tulsa Irish Festival
Sooner Marketing drone service and drone photography of the Tulsa Irish Festival 2024

Web Support & Search Engine Optimization

Ensuring a seamless online experience and maximizing visibility were top priorities for the Tulsa Irish Fest’s marketing success. With our Web Support & SEO expertise, we optimized the festival’s website to enhance its performance and attract more visitors.

SEO and Website Support
Our team optimized the festival’s website for search engines, ensuring it ranked high and attracted organic traffic. We created new pages, updated existing ones, and ensured all information was easily accessible. By conducting thorough keyword research and integrating relevant terms into the content, we enhanced visibility and improved overall performance. With a focus on site speed, mobile responsiveness, and user experience, we maximized the impact of the website, contributing to the festival’s success.
Marketing Insights
Optimizing your website for search engines is essential for improving visibility and attracting organic traffic. Conduct keyword research to identify relevant search terms and integrate them naturally into your website content. Focus on improving site speed, mobile responsiveness, and user experience to enhance overall performance and ranking.
Google Search Console web stats for Tulsa Irish Festival
UI Web design for the Tulsa Irish Festival

Celebrating Success and Looking Ahead

In conclusion, our immersive media coverage and creative content creation played a pivotal role in bringing the Tulsa Irish Festival to life in the digital realm. By capturing vibrant moments, fostering interactive engagement, and delivering real-time updates, we created an immersive and memorable experience for online audiences and contributed to the festival’s overall success.
As we continue to push the boundaries of media coverage and digital engagement, we look forward to creating more impactful content and showcasing the magic of events like the Tulsa Irish Festival to a global audience.