Case Study
INDUSTRY:

2024 Tulsa Irish Festival

See how Sooner Marketing partnered with the Tulsa Irish Festival to elevate its digital presence and enhance its marketing efforts.

Thumbnail graphic for the Tulsa Irish Festival
Client

About Tulsa Irish Festival

The Tulsa Irish Festival, an annual celebration of Irish culture and heritage, has long been a beloved event in the region, attracting attendees from near and far with its lively music, captivating dance performances, delicious cuisine, and family-friendly activities. However, after its last edition, the festival faced an unexpected hiatus of nearly five years due to the challenges posed by the COVID-19 pandemic. As a result, the return of the festival presented an exciting opportunity to reignite community spirit and showcase the rich tapestry of Irish traditions and entertainment once again.

Project

Full-Service Marketing Project for Tulsa Irish Festival

Project Description

Sooner Marketing partnered with the Tulsa Irish Festival to revitalize its digital presence and reignite community engagement after a nearly 5-year hiatus due to COVID-19. Our mission was not only to promote the festival’s return but also to ensure it remained top of mind through our tailored marketing strategy, aimed at increasing visibility, attracting attendees, and fostering engagement.

Our Approach

We embraced a collaborative and strategic approach to the Tulsa Irish Festival’s marketing campaign. By deeply understanding the festival’s unique identity and objectives, we crafted a tailored strategy. Our holistic approach integrated traditional and digital tactics, allowing for agility and optimization throughout the campaign. Through data-driven insights and creative execution, we elevated the festival’s success to new heights.

The Results
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Work

Website Services

To kickstart the marketing campaign for the Tulsa Irish Festival, we revamped the festival’s website, focusing on user experience, functionality, and visual appeal.

Laptop mockup for the Tulsa Irish Festival website
Service

Web Support & SEO

We revamped the festival’s website to boost its search engine rankings and attract organic traffic. This involved creating new pages, updating existing content, and ensuring seamless accessibility. Through extensive keyword research and strategic integration, we enhanced visibility and performance. Prioritizing site speed, mobile responsiveness, and user experience, we elevated the website’s impact, ultimately contributing to the festival’s success.

Results

SEO Service Insights

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Work

Social Media Services

Harnessing the power of social media, we leveraged various platforms to promote the festival and engage with potential attendees.

Mobile device for the Tulsa Irish Festival social media channel
Service

Social Media Management & Content Creation

Through strategic content creation, including posts, stories, and live streams, we generated buzz, built excitement, and encouraged audience interaction. Our efforts aimed to foster a sense of community and drive attendance to the event.

Results

Social Media Snapshots

Results

Social Media Insights

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Work

Photography & Video Production Services

We provided comprehensive event photography coverage, documenting memorable moments and highlighting the festival’s unique charm.

Sooner Marketing drone photography for Tulsa Irish Festival
Service

Video Production & Photography

From stunning aerial photos to captivating 360-degree virtual tours, our team employed state-of-the-art technology to capture the Tulsa Irish Festival from all perspectives. We also offered extensive event photography coverage, immortalizing unforgettable moments and showcasing the festival’s distinctive atmosphere. Using top-notch DSLR cameras, drones, and other professional gear, we guaranteed every shot was executed with utmost precision and clarity, vividly portraying the essence of the festival.

Results

Production Snapshots

Work

Traditional Marketing & Advertising Services

In our traditional marketing efforts, we strategically employed time-tested methods to promote the Tulsa Irish Festival and ensure the festival’s presence resonated far and wide.

Service

Local Media Marketing

Our comprehensive PR campaign included radio ads, live remotes, and interviews with popular radio stations such as Mix96.5 and 104.5 The Edge. TV coverage on channels like KTUL, Channel 2, Channel 6, Fox23, and RSU TV amplified the festival’s reach. Our partnership with local media outlets, including Tulsa World, Tulsa Kids Magazine, and Tulsa People Magazine, further enhanced awareness.

Strategically positioned billboards at prime locations across the city and captivating digital advertisements at Tulsa Airport served as powerful tools to amplify the festival’s visibility and reach. By targeting high-traffic areas and key demographic segments, we maximized exposure and generated buzz around the event, enticing more attendees to join in the festivities. Through eye-catching visuals and compelling messaging, we effectively captured the attention of passersby and travelers, driving greater awareness and participation in the festival activities.

Results

Local Media Snapshots

Work

Digital Marketing & Advertising Services

With a desire to attract a broader audience and increase ticket sales, we implemented strategic digital advertising campaigns that would elevate the Tulsa Irish Festival’s online presence and drive meaningful results.

Sooner Marketing's Marketing and Advertising Services in Tulsa
Service

Digital Marketing

We executed targeted social media campaigns for Tulsa Irish Festival (TIF), utilizing advanced targeting options on platforms like Facebook and Instagram. This ensured that TIF’s ads reached specific demographics, interests, and behaviors, effectively reaching the right audience at the right time.

In addition, we implemented search engine marketing (SEM) strategies to boost TIF’s visibility on search engine results pages (SERPs). By optimizing ad copy and landing pages, we drove qualified traffic to TIF’s website, increasing awareness and engagement among potential attendees.

Furthermore, our team developed visually captivating display advertising campaigns for TIF, crafting engaging banner ads to enhance brand awareness and attract new audiences online. By targeting specific websites, audiences, and demographics, we maximized the impact of TIF’s digital advertising efforts, driving results and ensuring a successful event.

Results

Digital Marketing Insights

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Paid Impressions
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Post Engagements
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Network

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