Meta Ads Info Labels Can Help Boost E-Commerce Ads Performance

Meta Ads Info Labels Can Help Boost E-Commerce Ads Performance

In the ever-evolving world of digital advertising, staying ahead of the curve is crucial for businesses looking to make an impact. Enter Facebook Ads Info Labels, a new feature that promises to revolutionize your ad campaigns. In this blog post, we’ll dive deep into what Facebook Info Labels are, how they can supercharge your ad performance, and the steps to enable them for your campaigns.

Understanding Facebook Info Labels:

Facebook Info Labels are visual elements that can be added to your ads to highlight vital information about your business. These labels come in three customizable types:

  1. Free Shipping
  2. Return Policy
  3. Payment Options

You can also opt for automatic Info Labels based on your business profile, such as the number of followers your page has. This additional layer of information empowers potential customers to make informed decisions right from your ad.

Why Info Labels Matter: Transparency and Informed Decision-Making

Info Labels are more than just a visual embellishment; they’re a powerful tool for fostering transparency and aiding potential customers in making informed decisions. In today’s digital landscape, where trust and credibility are paramount, Info Labels can be a game-changer for businesses.

Building Trust: Trust is the bedrock of any successful customer-business relationship. By providing essential information upfront through Info Labels, you demonstrate a commitment to transparency. Shoppers appreciate this transparency, and it can go a long way in building trust, especially in the competitive world of online commerce.

Streamlining Decision-Making: Online shoppers are often bombarded with choices. Info Labels streamline the decision-making process by offering critical details at a glance. When potential customers see that your ad offers free shipping, a lenient return policy, or convenient payment options, they are more likely to engage with your ad and move further along the conversion funnel.

Empowering Shoppers: In an age where consumers have ample information at their fingertips, empowerment is key. Info Labels empower shoppers to make choices aligned with their preferences and needs. Whether it’s knowing the minimum order price for free shipping or understanding the timeframe for returns, these details put control back in the hands of consumers.

Enhancing User Experience: A seamless and informative user experience is a recipe for success in digital advertising. Info Labels contribute to a positive user experience by providing clarity and reducing uncertainty. Users are more likely to engage with ads that make their online journey smoother and more straightforward.

Opting into Info Labels: Enabling Info Labels is a straightforward process, and it’s worth noting that you can choose to opt out of automatically provided labels based on your business profile at any time. Additionally, by enabling Info Labels, you confirm the accuracy of the information sourced from your Page and Instagram business account, ensuring that potential customers receive up-to-date and trustworthy details.

The Power of Info Labels in Ad Performance:

But how exactly can Info Labels benefit your ad performance? Facebook’s research suggests that elements like social proof and free shipping can significantly boost click-through and conversion rates. By providing contextual and relevant information through Info Labels, users are better equipped to engage with your ad and take desired actions.

Should You Use Facebook Info Labels?

Absolutely! Using Facebook Info Labels is highly recommended for businesses aiming to enhance their ad performance. By offering crucial information directly within the ad, you can build trust and make it easier for potential customers to decide, ultimately leading to higher engagement and conversion rates.

How to Enable Info Labels on Facebook Ads:

Enabling Info Labels for your Facebook ads is a straightforward process:

  1. Go to Meta Ads Manager.
  2. Click “+ Create.”
  3. Choose “Traffic” or “Conversion” as the objective.
  4. Set your budget, schedule, audience, and placements.
  5. Select the “Single image or video ad” format.
  6. In the Ad creative section, provide media, primary text, headline, description, and website URL.
  7. Click “Turn on info labels.”
  8. Choose the info labels most relevant to your business, providing additional details if necessary.
  9. Review your ad and submit it for approval.

When to Use Info Labels:

Info Labels can be effectively utilized in both prospecting and retargeting campaigns. In prospecting campaigns, labels like “Free Shipping” can incentivize new customers to explore your offerings. In retargeting efforts, labels showcasing your return policy or payment options can address concerns and encourage conversions.

Understanding the Impact on ROAS:

Different tactics can have varying impacts on Return on Ad Spend (ROAS) depending on your campaign type. For instance, offering free shipping can boost ROAS in prospecting campaigns but may not be as effective in retargeting efforts. Social proof, on the other hand, can positively impact ROAS in retargeting campaigns, catering to audiences already familiar with your brand and products.


Facebook Info Labels provide a simple yet powerful way to elevate your ad performance by delivering relevant information directly within your ad creative. By enabling Info Labels for your campaigns, you can increase click-through rates, conversions, and ultimately, the return on your advertising investment. Embrace Info Labels today and witness the difference they can make for your business in the dynamic world of digital advertising.

In conclusion, Info Labels are a valuable asset for businesses looking to enhance their online advertising efforts. They embody transparency, trustworthiness, and customer empowerment, all of which are integral to succeeding in today’s competitive digital landscape. So, why wait? Enable Info Labels for your ad campaigns and see the positive impact they can have on your ad performance.